Creativity

New media fosters creativity because the roles of the producer and consumer has changed. Before the internet world the producer was responsible for coming up with new ideas and innovations. The consumer just sat back and waited for the goods and services. But ever since the establishment of the internet and new media the consumers have the capabilities to voice themselves and create as well. This ultimately makes the consumers become producers in an amateur sense. Because of the influx of amateur producers, it forces the professionals to think even harder so they can create better products. For example, YouTube is saturated with amateur video makers as well as professional video makers. This saturation causes all video/content creators to become more creative so they can get more views. All in all, new media has enabled the consumers in old media to become producers using new media. This leads to more competition and brains which fosters creativity. But this isn’t the only reason why new media fosters creativity. Claire Cain Miller, a writer for the New York Times, states “The company watches how people use the service and which ideas catch on.” By looking at how users use the products companies can now see what the consumer likes and what changes they want as well. This makes it easier for new media companies to foster creativity because they act upon consumer’s requests.

Miller, Claire Cain. Twitter Serves Up Ideas From Its Followers. The New York Times, October 26, 2009.